To promote upcoming anthology, The Hits Collection, the rap god has launched a beautiful new website for all to see.
The entire site, which was built with Flash, is fresh and visually intense, executed in stunning black and white with atmospheric, New York City photography and classic typography.
The site is rich with multimedia features, including full-screen images and gorgeously produced videos. These highly visual elements dominate and recede at the click of a mouse; user controls are intuitive and unique at the same time.
