Digital Zeitgeist: YouTube’s Digital Thermometer

23 Oct

As part of knowledge transfer the team at BBH London shoot around emails to the rest of the agency about the goings on around the web. My involvement is once a fortnight and from now on it makes sense to repurpose this for here! So here you go:

YouTube Campaigns: Digital thermometer for Nonprofits
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An awesome addition to YouTube’s Nonprofit Programme, this new feature allows nonprofits to create campaigns with goals like increasing views or subscribers, track their progress, and let people contribute to their goal. Once a campaign is created, videos in that campaign will show an overlay on them as well as a tab being displayed on the channel to encourage viewers to contribute to the campaign.
Further advice on starting a campaign can be found here
TalkSPORT Live embeds radio player onto Twitter
 
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Footy fans across the world (apart from Europe) can now listen to the Premier League live on Twitter - inEnglishSpanish and Chinese. This is an exciting opportunity for talkSPORT to own the Social chatter space during the Premier League games. Well worth noting the player is also optimised for Twitter’s mobile interface on iOS and Android.
 
UK lagging behind other markets on FB ads engagement levels
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new study by TBG suggests that there is low engagement on Facebook UK ads compared to the other main markets and that the average CPC on paid ads has dropped to 2010 levels. As the graph above details, the US saw a surge in CTR to 99% for Q3, compared to the previous quarter compared to the UK which dipped 4%.
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